Instagram, like every social media app is a powerful tool to reach any audience, when done right. If you’re wondering how to do Instagram Ads the right way, you’ve come to the right place ? ?
I found a simple Instagram Marketing hack you can implement right now to gain:
- More Sales
- More Engagement on your Posts
- And More Reach and Followers
I’ll be teaching you a simple trick Professional advertisers use to hack the Instagram algorithm.
First, two very important things you should know about Instagram are:
- Facebook owns Instagram
- Instagram is a business that wants to make MONEY
You’ll see why these two points are very important soon.
There’s no question about it, your Instagram posts are not shown to all your followers.
There is a popular theory that only 10% of your followers see your posts and that’s after you’ve dotted your I’s and crossed your T’s.
So if you’re a business owner or an influencer whose primary source of income is Instagram, you can not depend solely on the algorithm.
Instagram is a business and its algorithm is designed to favor people who UNDERSTAND THIS and USE IT TO THEIR ADVANTAGE.
So what hack am I talking about?
It is simple and complex at the same time…
It is promoting your posts i.e. running ads but not just by clicking “boost post”.
It’s by running Instagram Re-targeting Ads.
What are Instagram Re-targeting Ads?
Instagram Re-targeting Ads are ads you run that are only shown to people who have engaged with your business in the past.
This includes:
- People who follow you
- People who have engaged with your posts
- And People in your DMs
Why are these ads so powerful?
Every good marketer knows that people are more likely to buy from businesses that they have interacted with in the past, so your chances of selling to people are higher when they’ve interacted with your business in the past.
So, how do you set up Instagram Re-targeting Ads?
Through that button on Instagram that says “boost post?”
NOPE!!
You set it up through Facebook… (darn it… Facebook again)
Remember what I said earlier; FACEBOOK OWNS INSTAGRAM.
So yes, you set up your Instagram Re-targeting Ads through the Facebook Business manager and it is very simple! In fact, you can go on YouTube right now and search “How to Set up Instagram Re-targeting Ads” and about 50 videos will pop up!
Here’s one you can use.
You can also google it and lots of blog posts will also pop up. Here’s one: How To Retarget On Instagram Ads
According to our experts, here is how to re-target on Instagram Ads and engage the customers most likely to convert on your products.
Wait! There’s more!!
If this article has helped you and you’d like to get more free information from me about selling on Instagram, Twitter, Facebook or even YouTube, you can sign up to my mailing list.
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